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Learn how online campaigns can drive action to your business

1012896_480235422069129_1501639119_nThe Howell Area Chamber of Commerce Foundation is teaming up with WebWorld Advantage to offer a series of online marketing programs in October. The programs, which run $10 each, run 8-10 a.m. at the Howell Area Chamber of Commerce Foundation building, 123 E. Washington St. in downtown Howell, and include a light breakfast.

The first program in the series, set for Thursday, Oct. 2, is “Newsletters & Announcements: Featuring E-mail and Social Engagement.”

Learn how e-mail marketing with social media engagement  drives action.
E-mail is more important than ever to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees will learn:
• Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The connection between  email and social media, and how they have to be done together.
• What types of additional tools might be useful

The content is targeted at the beginner- to comfortable small-business marketer who is looking to build marketing knowledge or reinforce what they already know.

The cost is $10. Chamber members can register by clicking here; non-members can register by calling 517.546.3920.


The second program — “Offers and Promotions: Increase and reward loyalty while driving new customers to your door” – is scheduled for Oct. 8.

This session looks at the importance and effectiveness of offers and promotions to increase/reward loyalty or drive word of mouth and new customers/supporters/clients. The heart of small business marketing is the campaigns that drive action and marketing activities that achieve goals and objectives. Offers and promotions include a simple coupon or Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees will learn:
• Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
• The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons)
• Five steps to a great offer
•  Start building your own offer and understand the Five Don’ts of Deals.

Learn some great new strategies to help develop your next offer or promotion.

The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or reinforce what they already know.

The cost is $10. Chamber members can register by clicking here; non-members can register by calling 517.546.3920.


The final program is “Online Feedback and Surveys: Get valuable insights to help drive your success,” slated for Wednesday, Oct. 22.

This presentation will look at the importance and effectiveness of gathering feedback and surveys through the use of surveys, polls or reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey to gather the valuable insights from their audiences that will allow them to move their organization forward.

Attendees will learn:
•  The importance of listening and how to set your survey’s objective.
• Develop good questions and understand how long is long enough.
•  Three different considerations for when to survey and how to think about which parts of your audience to survey.
•  What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build marketing knowledge, or reinforce what they already know.

The cost is $10. Chamber members can register by clicking here; non-members can register by calling 517.546.3920.


Candy mugPresenter Candy Jones-Guerin has been working in the field of Marketing & Technology for the past 17 years. She has a rich background in international marketing & community relations in both the for-profit and non-profit sector. She has had the opportunity to work with local governments, non-profits and corporations in Japan, Germany, the Netherlands, Scandinavia and Portugal, as well as the United States and Canada.

Over the years Candy has had many opportunities that reach beyond the boardroom including: working internationally with Partners of the Americas to provide expertise in marketing and community building with the government of Belize, and working with educational institutions to provide business marketing courses.

Candy is the owner of WebWorld Advantage and a Constant Contact Area Lead Expert specializing in new marketing techniques. She coaches businesses of all sizes on how to streamline online marketing efforts and improve company marketing culture. Candy is proud to assist local, national and international clients via her office in Howell, where the WebWorld Advantage team works with businesses to build their online presence through brand development, social media marketing, email marketing, website design, consulting and education.

For more information, check out WebWorld Advantage’s website.

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