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Putting chamber survey results into action to better serve you

~LCGEN CONVERY mugWe heard you!

We’ve been poring over results of the chamber’s 2013 Membership Survey and three things came through loud and clear:

• The biggest issue our members have is marketing.

• Our website isn’t very mobile-friendly.

• You like the chamber, and 95% of you would refer us to another business.

Chamber staff has gone over all the responses with a fine-tooth comb.

In response to the opportunities for the top three opportunities for investment, we have:

• Ramped up our programs with marketing topics. One great example is our three-part Sandler Sales Training series that concludes next Thursday, March 8,-10 am, here at the chamber. It’s been very well received, with sell-out attendance. If you want to take part, let us know ASAP. And be assured, we’ll offer this again.

We are hosting a Lunch & Learn on Social Media, a hot topic and an inexpensive way to reach customers. “Social Media Marketing: The Tried & True, Plus What’s New,” will be presented by Don Holland of Five Sparrows from 11:30 a.m. to 1 p.m. Wednesday, March 19. Attendees will find out what works in social media marketing, and learn about what’s new on the social media scene.

Emerging Social Media technologies is the topic for the April 9 LEG Up! entrepreneurship program at 6:30 pm at the Johnson Center of Cleary University. Sure to be fascinating.

Last week we held a Lunch & Learn on marketing, presented by Debbie Platt of WHMI. It covered lots more than radio and provided invaluable information, according to those who attended.

In addition to these programs, all our networking events are fantastic opportunities to get others to know you and your business through invaluable face-to-face communication.

• Speeded up work on a mobile site for the chamber. We’re nearing completion in the creation of a very user friendly mobile site for howell.org. You’ll be able to find most of the top features of our popular website right in the palm of your hand. Watch for an announcement.

• Begun to spread the word better on how members can save money on their dues investment by referring a business that joins the chamber. For every new member you refer, we take $25 off your renewal dues and our organization becomes stronger. If you know a business that should join, refer them to Kim Esper, our membership director, or call Kim with the contact information. Then enjoy the savings.

It’s our honor to have such a strong membership base. We’ll continue to listen. I’d love to hear your ideas. Please call me at the chamber 517-546-3920, or email me at pconvery@howell.org.

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