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Referral groups growing; evening group in the works

Twenty-three hardy souls braved snowy roads to attend an informational meeting on Jan. 29 to learn about joining a Howell Area Chamber of Commerce Referral Group. Of those people, 12 joined a referral group, while several more are working with their companies to determine which of the chamber’s referral groups is best for them. There is also a waiting list for a potential new evening group, while other members are interested in the possibility of creating a fourth group.

Using referral marketing, the Howell chamber’s facilitated groups help people get good at the art of referral. The group provides leads they’ve warmed up, people who are already interested in a product or service. Because the referral group creates a high level of trust, it is like an extended sales team for members. The groups also cultivate an atmosphere of active listening, strong leadership and positive promotion of the community. Leaders in the groups are business owners or decision-makes who are usually the most successful in the area.

Howell referral groups provide small business professionals with the tools they need to grow by referrals, and it helps them learn to successfully network at any event.

Compared to other referral groups, the Howell chamber’s is a steal with a $25 one-time-only fee for members. People can also visit the groups for free.

For more information, contact Kim Esper at kesper@howell.org, or 517.546.3920.

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