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Salvation Army’s Red Kettle Campaign kicking off

The Salvation Army of Livingston County’s Red Kettle Campaign kicks off at 4:30 p.m. Wednesday, Nov. 13, at the Howell Carnegie District Library, 314 W. Grand River Ave. in downtown Howell.

The traditional sound of bells ringing at The Livingston County Salvation Army Red Kettles will be joined by area businesses celebrating the kickoff of the holiday season.  The Salvation Army of Livingston County is proud to present the Red Kettle Kickoff, featuring Red Kettle Mania, Around the Kettle Networking and commemorative Red Kettle items to the first 20 people in attendance as well as the first 20 people that RSVP.  All in attendance will be entered into a drawing to win an admission ticket to the first annual Red Tie Gala!

The Red Kettle Kickoff will raise awareness for The Salvation Army’s Red Kettle Campaign, the oldest annual charitable fundraiser of its kind in the United States. Money raised during the campaign helps the Army serve over 10,000 persons in need each year in Livingston County through a wide array of programs including toys for kids, coats for the homeless and food for the hungry.

In addition to the iconic red kettle, The Salvation Army is embracing new technologies to help support the Red Kettle Campaign. For the ninth year in a row, The Salvation Army will allow fans to become online bell-ringers by signing up to host an Online Red Kettle at www.onlineredkettle.org. The program allows individuals and organizations to host their own “virtual” red kettle on their personal, group or company website.

“The Salvation Army has a long standing tradition of helping people at the point of need, but as more people struggle every day, we’ve had to expand our outreach in new ways to raise awareness and money,” said Major George Hood.

From its humble beginnings as a program started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. As part of the campaign, more than 25,000 Salvation Army volunteers spread throughout the country to ring bells and solicit donations to the iconic red kettles from holiday shoppers. In 2011 The Salvation Army of Livingston County had a goal of $180,000 and exceeded it by over $20,000. This year The Salvation Army of Livingston County has a goal of $200,000 and hopes to exceed it once again!

Those wanting to help can sign up to ring the bell at a kettle by registering online www.registertoring.org or calling 517.546.4750 ext 107. Donations accepted via mail to The Salvation Army P.O. Box 647 Howell,  MI 48844. Visit the website for more information.

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