Workshop Hero gets regional recognition, moving on to national competition
Workshop Hero™, a division of Armor Protective Packaging® in Howell, was the recipient of a silver American Advertising Award from District 6 of the American Advertising Federation. The silver award in the campaign category wasfor a promotional toolbox that is a key component of the Workshop Hero™ marketing program. The District competition included Chicago advertising giants Leo Burnett, Burrell Communications and Energy BBDO.
The district award-winning Workshop Hero™ entry was one of 11 that received awards from the Mid-Michigan Creative Alliance, the local chapter of AAF. The toolbox will now advance to the National competition.
According to the AAF, “The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels, from anywhere in the world.”
“We congratulate Bob Patten of Patten ID for his creative design and for all of his work in developing the Workshop Hero™ visual brand. Patten helped launch Workshop Hero™ and he continues to be an integral part of the company’s marketing team,” said David Yancho, VP of Marketing for Armor Protective Packaging® and Workshop Hero™.
Workshop Hero™ is the consumer division of Armor Protective Packaging® in Howell, a cutting-edge line of rust preventative and rust removal products designed to take the “work” out of workshop! Workshop Hero™ produces Metal Rescue™ Rust Remover Bath and Dry Coat™ Rust Preventative, clean, safe, easy-to-use products built on ARMOR’s 35-year history in providing expert corrosion management products and services to Fortune 500™ companies around the world.